The Foundry Haus logo
Part of
NUR®

Transforming brands
into economic infrastructures

The Foundry Haus logo
Leading ideas

We integrate strategic decision-making, business architecture, and market activation into a single governance model

30+ brand che hanno scelto THE FOUNDRY HAUS®
30+ hanno scelto TFH®
TABO
ALAMAR
NUR
OYBÒ

business
driven
design

Growth, Marginality, and Scalability
Governable Operating and Commercial Systems
Market activation
Continuità, misurazione ed ottimizzazione

TFH®’s method.

Company structure

(01) Company structure

Every evolution starts with a deep understanding of the stage your company is in. We map your business model to identify untapped profit levers and growth drivers. We work on business plans, pricing, and operations to build a solid, manageable, scalable, and profit-oriented infrastructure.

(01) Company structure
Sales system

(02) Sales system

We transform growth from an occasional event into a manageable process. We design the commercial infrastructure needed to make revenue predictable, defining sales strategies and pipelines tailored to your ambitions. We implement CRM systems as assets, enabling you to monitor every opportunity and master market demand.

(02) Sales system
Brand system

(03) Brand system

We codify the corporate identity, transforming it into a strategic business asset. We align brand positioning and architecture with growth objectives, making your value proposition clear, solid, and competitive. It is this very solidity that allows you to build market authority capable of protecting margins and supporting the project’s scalability over time.

(03) Brand system
Communication system

(04) Communication system

We activate the ecosystem that translates strategy into presence, perception, and demand. We manage brand narrative, digital channels, and media strategy to continuously extract economic value from your positioning. Through consistent technical execution, we transform the corporate vision into an authoritative and measurable market presence.

(04) Communication system
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From strategy
to execution

We build brands
from the inside

Definition of decision frameworks and economic drivers of growth. Competitive scenarios and value architectures are mapped to identify profit levers and design scalable growth paths.

Expertise: Business & Growth Strategy, Market Analysis, Business Model Design, Pricing Strategy, Go-to-market Strategy, Portfolio & Offer Architecture.

We align brand identity with business objectives. Positioning and brand architecture are structured to make the competitive advantage clear, solid and sustainable over time.

Expertise: Brand Positioning, Brand Architecture, Brand Identity System, Visual Identity, Naming, Brand Guidelines

Translation of company vision into structured communication systems. We develop communication strategies and media relations to generate demand and support brand credibility.

Expertise: Communication Strategy, PR & Media Relations, Corporate Communication, Editorial Strategy, Brand Storytelling, Reputation Management.

Costruiamo e ottimizziamo ecosistemi digitali orientati alla stabilità e alla conversione. Gestiamo flussi di acquisizione e campagne basate sul dato per generare lead qualificati e sostenere i ricavi attraverso un’ottimizzazione costante dei processi.

Expertise: Performance Marketing, Paid Media Strategy, Marketing Automation, CRM Integration, Data & Analytics, Conversion Optimization.

Produciamo asset visivi e contenuti editoriali necessari a supportare l’attivazione del mercato. Diamo forma alla narrativa di brand attraverso un’execution tecnica di alto livello, progettata per convertire l’attenzione in asset diretti per il business.

Expertise: Art Direction, Video Production, Photo Production, Social Content, Editorial Content, Campaign Assets.

Trasformiamo l’AI in vantaggio operativo misurabile: automatizziamo i processi aziendali e potenziamo le funzioni chiave del business, dalla diagnosi all’autonomia del team.

Expertise: AI Readiness Assessment, Workflow Automation, AI Agent Development, Team Enablement, Process Optimization, Systems Integration

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Our team

Our expertise
at your service
Rosa Spaziani
Rosa Spaziani

Rosa Spaziani

Art Director & Visual Designer

Her strength lies in translating strategy into clear and effective visuals that communicate the brand with precision. She develops content for digital, social and brand identity, ensuring consistency and high-quality execution.

Nima Oulomi
Nima Oulomi

Nima Oulomi

Founder & CEO

An entrepreneurial mindset driven by a passion for innovation. Founder and CEO of TABO ENERGIA SpA, and named to the Forbes Under 30 Italy 2026 list in the Social Impact category.

Serena Bettin
Serena Bettin

Serena Bettin

Brand & Business Strategist

Brand & Business Strategist, with a natural ability to see potential and sense direction before it becomes clear. She views brands as systems of people, turning data, insights and aspirations into projects that work for the business. Over the years, she has developed this approach across both agency and in-house contexts

Federico Scuderi
Federico Scuderi

Federico Scuderi

Digital Marketing Manager

Digital Marketing Manager focused on performance, growth and measurable impact. He builds data-driven strategies with clarity and vision, aligning channels, creatives and analytics to deliver concrete and sustainable results. He turns data and insights into effective actions, driving efficient growth and real value.

Alice Fiorese
Alice Fiorese

Alice Fiorese

Hr Manager

HR Manager focused on people, culture and long-term growth. She builds teams with clarity and care, aligning talent, structure and values to support sustainable work and real impact. 

Valerio Romano
Valerio Romano

Valerio Romano

Art Director e Visual Designer

Art Director and Visual Designer with an international background between Italy and Belgium. Oversees the development of visual identities, combining an analog and experimental approach with digital precision. Founder of Taqquini, an upcycling project focused on the production of handcrafted notebooks made from reclaimed paper.

Carlotta Anzanello
Carlotta Anzanello

Carlotta Anzanello

Business Developement Manager

Builds new growth opportunities for brands and partners by analyzing market dynamics and identifying emerging, unmet needs. Develops strong, long-lasting relationships, transforming insights and market signals into clear strategic direction. Takes an analytical approach, connecting context, creativity, and performance to create lasting, measurable value.

The Haus

An environment designed to break down the barriers between strategy and execution. A space that enables a continuous flow of capabilities.

LAT 45.65031 N
LON 12.30388 E
The Haus